rootsSince launching in November 2013, has become the premier source for “made in America” products for women, men, children, pets and the home.

 “ was designed to leverage American innovation while supporting local economies, designers and manufacturers,” said co-founder Christa Gray Page. “We’re applying a cutting-edge approach to the principles of sustainability and strong communities.”’s high-quality products are all manufactured by environmentally and socially responsible businesses located in the United States. A significant proportion of products are created using repurposed or upcycled materials.
The idea behind is to tell the story of the small businesses whose products are featured.
Consumers are driving the demand for “made in America” products. Given a choice between an American-made product and an identical one made abroad, 78 percent of Americans would rather buy the American product, according to a national survey conducted by the Consumer Reports National Research Center.’s products are carefully screened and fully tested in order to ensure only the nation’s finest selection. The company currently sells products created by businesses in more than a third of the U.S. states, with plans to feature at least one item from each of the 50 states.
Among the most popular products are Alchemy Goods’ Franklin walletsmade entirely from reclaimed bicycle inner tubes, Rewined repurposed wine bottle candlesand Lollacup’s stylish and functional sippy cup alternative. offers free shipping on orders over $50.
After more than a decade in merchandising and product development, primarily in the fashion industry, Gray Page became concerned with the repercussions of outsourcing. was born from the co-founders’ desire for high-quality, American-made products developed through responsible business practices.