In 2011 Hasbro’s EASY-BAKE brand encourages tweens to create culinary confections with a new line up that includes a stylish oven, trendy accessories and tasty refills. With a new variety of sweet and savory snack refills, tweens can gather together to create, decorate and share their tasty treats.

Since 1963, Hasbro’s EASY-BAKE Oven has been cooking up culinary inspiration in hearts and homes across America. This fall the brand will launch the EASY-BAKE Ultimate Oven, a brand new oven, complete with a large sized baking chamber,  treats designed for today’s generation, and a heating element that does not use a light bulb!


EASY-BAKE Ultimate Oven

(HASBRO/Ages 8 years & up/Approx. Retail Price: $49.99)

Girls will love to spend time in the kitchen as the beloved EASY-BAKE brand introduces the EASY-BAKE Ultimate Oven.  This brand new oven has a stylish look and modern functions perfect for today’s tweens! Girls will love to gather with their friends to create and decorate sweet and savory snacks in this new oven which features a heating element, similar to a conventional oven and that does not require a light bulb.  Easy to use, the oven features a larger cooking chamber and bigger baking pan giving tweens the opportunity to bake more delectable treats than the EASY-BAKE Oven & Snack Center.   In addition, the new oven bakes an extended menu that includes cookies, red velvet cupcakes, checker cakes, pizza, pretzels, cinnamon twists and brownie sticks (refills sold separately). The new EASY-BAKE Ultimate Oven comes complete with all the tools tweens will need including a baking pan, cupcake pan, pan pusher/spatula, storage drawer, and mixes to make 12 mini cookies and 12 mini red velvet cupcakes complete with frosting and sprinkles.  Adult participation and electricity required. Available at most major toy retailers nationwide and on HasbroToyShop.com.



(HASBRO/Ages 8 years & up/Approx. Retail Price: $6.99)

The beloved EASY-BAKE brand will offer a sweet and savory selection of snacks for the new EASY-BAKE Ultimate Oven with the EASY-BAKE ULTIMATE OVEN REFILL PACK assortment. Featuring a variety of favorite foods including chocolate chip and pink sugar cookies, red velvet cupcakes, chocolate and strawberry cake, cinnamon and brownie sticks, pretzels, and cheese pizza, these tasty treats will satisfy any snack craving! Each refill set is sold separately. Adult Participation Required. Available at most major toy retailers nationwide and on HasbroToyShop.com.


How to win it… Contest ends 11:59pm EST. December 11th, 2011.

You must comment telling us your what your child would like to bake in the easy back oven, please include some method for us to contact you in the comment (twitter or email)

You get 1 extra entry for following us on twitter – twitter.com/dadarocks

You get 1 extra entry for following HasbroNews on twitter- twitter.com/HasbroNews

You get 1 extra entry for tweeting about this contest (you can do this daily). Must contain the following information:
@HasbroNews @dadarocks – http://dad.tc/rBtHeN and you must also comment with the link to your twitter message.

Example: I want to win @HasbroNews #EasyBakeOven prize pack from @dadarocks – http://dad.tc/rBtHeN

You get 1 extra entry for becoming a FAN on facebook –facebook.com/DaDaRocks you must comment that you’re a fan

You get 1 extra entry for subscribing to our Feedburner digest mailing (right side subscribe by email) – you must also comment that you’ve subscribed

You will have 24 hours to reply before we pick another winner! Limited to the USA.

Disclaimer: Hasbro is providing these toys for the raffle.