BlogWorld and New Media Expo LA – Now with a Type-A Parent Track! #bweLA

Sep 20, 2011 | Articles, DaDa Rocks

On November 3-5, 2011, BlogWorld & New Media Expo will be in LA — This time around with the addition of a Type-A Parent track too!

Blogworld is a great social media conference with some of the best in the business on panels, speakers, or keynotes on top of that they’re also there listening to their peers, networking and connecting with friends, fans and colleagues.

The content is key and if you check out the speakers list you’ll be impressed – but what is this Type-A Parent Track you may wonder?

The Type-A track lineup is:

• Just a Mom” is No Excuse – Professionalism and Productivity Count with Heather Solos (@heathersolos) and Angela England (@angengland) – After hearing more than one blogger make the excuse “Oh well, I’m just a mom,” they realized that motherhood is no excuse for lack of professionalism. Nor is it a hindrance to productivity! They will discuss how to maintain a professional demeanor, without sacrificing the reason many of us choose to stay home – our families! Together we’ll also share tips and tricks for maximizing productivity and help bloggers focus their to-do lists to the most important and effective items.
• How Dad Blogging Can Bust the Fatherhood Stereotypes with Bruce Sallan (@brucesallan) moderating with Jim Lin of Busy Dad Blog (@busydadblog), Ron Mattocks (@CK_Lunchbox) and Kevin Metzger (@theDadvocate) – Dads often get a bad rap in the media, but dad blogging provides an opportunity to dispel some myths and demonstrate that the modern dad is, in fact, a competent and involved parent.
• Creating a Media Kit with Francesca Banducci (@SITSgirls) and Allison Talamantez (@swaygroup and @aztalamantez) – This presentation will cover what a media kit is and why you need one as a blogger, the most common elements of a media kit, examples of media kits to get you started and the five essential elements that all media kits need. Attendees will also get a handout to fill out throughout the presentation, which will serve as a template for them to create their own media kit.
• Monetizing Your Parent Blog with Adam Keats (@akeats), Sheila Dowd (@xiaolinmama and @clevergirlscoll), Sarah Pinnix (@reallifesarah) and Leah Segedie (@bookieboo) – Yes, parent blogs can generate cash. This panel will offer tips, examples of successes and warnings of pitfalls when it comes to earning real money through your parent blog.
• Exposed! When Blogging Gets Too Personal with Cecily Kellogg (@cecilyk), Anissa Mayhew (@anissamayhew), Michele Chestnut (@chelechestnut) and Erin Kotecki Vest (@queenofspain) – Parent blogs often include sharing details of our personal lives, but what happens when life gets a little too exposed? Four bloggers who have dealt with everything from health issues and trolls to personal and political debates will share tips and takeaways on how to cope, how to set boundaries, and how to deal when blogging gets too close for comfort.
• Avoiding Parent Blog Design Mistakes with Melanie Nelson (@chilihead) and Brittany Vanderlinden (@mommywords) – Find out about the most common parent blog design mistakes, with an explanation of why they are mistakes that turn off visitors as well as concrete steps to fix those issues on your own blog. The audience will walk away with clear steps to make their blogs more visually attractive and user friendly.
• Podcasting for Parent Bloggers with Maria Bailey (@momtalkradio) and Tamara Walker (@momrn) – Two long-time and established podcasters will share tips on getting started with podcasting, where to broadcast, developing a podcast theme and regular guests and topics, and building an audience.
• Reaching the Digital Family: Marketing Strategies with Mom and Dad Influencers with Amy Lupold Bair (@resourcefulmom), Adam Cohen (@dadarocks), Janice Croze (@5minutesformom) and Josh Becker (@dadstreet) – There’s no question that brands and agencies are looking to reach not only the online mom, but the entire digital family. What are the best strategies to connect with this growing market, and how do mom and dad bloggers approach their unique audiences differently when representing companies?
• Maintaining Privacy While Living Publicly with Jessica Gottlieb (@jessicagottlieb) – This is a very hands on session where bloggers can learn a lot of tips for how to keep their life private while still maintaining intimacy with their audience. It will cover registering your site, deciding to use your name, privacy via social networks like Facebook and Twitter, safety with location-based services, turning private moments into universal stories and public information found online.
• Breaking Into Parent Vlogging with Jenny Ingram (@jennyonthespot) and Clay Nichols (@daddyclay) – If you’ve ever thought about delving into vlogging, but were intimidated by it or just didn’t know how to start, two seasoned parent vloggers will offer this basic session to get started.
• (Track Keynote) Parent Bloggers Mean Business: Building Success, Respect, Confidence and Income with Kelby Carr (@typeamom) – Yes, parent bloggers can and should take themselves seriously. After all, if you don’t, who will? This session will cover the importance of putting on your game face as a parent blogger, and earning the respect and finding the confidence to break into success. Attendees will learn how to position themselves and their blog as a business, get tips on dealing with naysayers and the stereotypes that frequently hold bloggers with “mom” and “dad” in their name back, and find out how to leverage their blog’s success to branch out into other endeavors, and ultimately make a real and livable income.