Michael Strahan launches MSX at J.C. Penney

Michael Strahan launches MSX at J.C. Penney

IMG_3736Michael Strahan is collaborating again with J.C. Penney to launch a new line of active wear.  This exclusive line will include tees, polos, jogger pants and chinos with details like no-chafe seams, auto-lock/hidden zippers, UV protection and reflective strips. MSX garments will also feature “quick-dri stretch technology” for comfort.

IMG_3725The first collaboration was Collection by Michael Strahan, the suit and dress wear collection opened in 200 stores originally and has now expanded to 500 stores.  MSX which is a collection of athleisure styling is starting right at 500 stores and online at JCPenney.com/MSX which I attended a launch event of the clothing line, which I must say looked amazing, and I cant wait to to pick up a few of the items.

IMG_3727The incredible event had a space for guests to check out the latest from Samsung Gear VR by Oculus.

IMG_3699Sampling of tequila by Don Jolio, which again showed me I’m a major fan of blanco tequila. There was also watermelon water by a brand called WTRMLN WTR, which I’m now like a zombie looking to buy if I see it at any stores (I’m told whole foods stocks it).

IMG_3701IMG_3733Of course the event also had drool worthy food… Chef Josh Capon famed for Lure Fishbar and Bowery Meat Company (which is still on my go eat at list). My favorites of the night were sesame/ginger shrimp and toro (tuna) tartare tacos.IMG_3702

Back to School with the coolest backpacks pick a Madpax

Back to School with the coolest backpacks pick a Madpax

Pass OJAs many just started heading back to school many still are just getting out to start shopping… I know I’m still waiting on lists of items to buy.  Well you might have heard about these spike backpacks or the cool bubble ones yup those are two of the trendiest back packs of the last two to three years… but this year its all about the blok.

Blok looks like a tetris collection of geodesic shapes…. its amazing for anyone who played tetris as much as I did to have a child wearing that to school.

Dinosour Lime

Lets also talk about the backpacks with spikes there are two different versions the Later Gator and Spiketus Rex.  Just as cool as a koopa trooper from back in the day.

1358550306Finally there is bubbles – it looks great with half formed spheres all around the bag.

Whichever bag you pick out you cant go wrong the colors are vivid which looks awesome. Plus there is three sizes mini which is great for those in pre-k. The Half pack which is awesome for those in Kindergarten and that need to carry a change of clothes for afterschool classes. Beyond that there is the full size bag which is really meant for anyone and any size.

You can find these backpacks at a local cool store or online at madpax.com 

Father’s Day Gift idea: Clothes that make the DAD!  with Giveaway

Father’s Day Gift idea: Clothes that make the DAD! with Giveaway

I’ve been loving a few clothing companies lately that are really doing amazing things for kids and for dads.

Blume – good lord those clothes are tooooooo cute! Who doesnt love a baby in a tie. Matching outfits aren’t just for moms and daughters anymore. With Father’s Day quickly approaching you can stop scrambling to find dad the perfect gift. This Father’s Day your ‘little man’ can buy dad a shirt to match. Blume introduces the “Big Man” collection, the same tie tees in a big new way!

Kourtney Kardashian - Mason wears Blume!

Tori & Dean's Liam

Beckham Boys

Blume is the innovator of the “Little Man” collection- the real handmade ties on tees have been featured in lots of glossy mags like PEOPLE, US Weekly, and OK! with trendsetting celebrity tots like the Beckham Boys, Kourtney Kardashian’s son- Mason, and Tori Spelling’s son – Liam.  All the buzz inspired us to enlarge the offerings  – literally! Just ask Shaquille O’Neal who got the ball rolling on this new trend when he requested a week’s worth of tie tees to match all the ones his sons had – yes, they all really do own Blume Tie Tees! Little boys hope to grow up to be just like their fathers, until then they can dress like them with Blume!
Blume prides itself on creating comfortable, fun, fashionable items for the whole family. Blume collections can be found in fine stores nationwide like Barneys and online at www.blumeguy.com and www.blumebaby.com. The other cool part is they don’t limit ties to just the boys, they’ve got great little girl tie sets too.We’ve got a great giveaway at the bottom of the post from blume too – we’re giving away a Blume’s Father and Son Tie Tees Set… Just a quick note these aren’t real ties these are part of the shirts.



Rockstar Revolution – who is offering 20% off for all of your followers for probably one of the greatest Fathers Day T-shirts on the planet! ‘The Daddy of All Daddies’ is available in 2 colors – Brown Ink on Vintage Blue shirt and Silver Ink on Black shirt and in sizes Small through 5XL.  Here’s the link to the shirt: http://www.rockstarrevolution.com/product-p/dad%201.htm simply enter the code DADDY at checkout to receive 20% off the price of the shirt. They also have RAD (yes you heard me RAD) baby and toddler shirts.




DaddyScrubs – For those that want to be there during the c-section and declare I’m the daddy (not the doctor) or just to have some cozy clothes to hang around the house Daddy Scrubs is just that… Http://www.daddyscrubs.com as another option.





Dapper Dude from Diaper Dude – We all know and love the Diaper Dude diaper bags – they’ve come out with a really cute line of father/son ties.  The ties come in two different sizes Boys Zipper Tie 14” (age 3T-6) or Youth Zipper Tie 17” (age 7-12). What is a Zipper Tie? (available in child sizing only). A zipper tie is a tie that is pre-tied with a zipper built in to the knot. You unzip the tie to remove it and zip it up to wear it. Keep and eye out on the DadaRocks’s Facebook page for some great father’s day giveaways this week.





How to win it… Contest ends 11:59pm EST. June 16th, 2011.
Take a hope on over to blumegirl.com and tell us what color shirt/tee you’d like for your little one and please include some method for us to contact you in the comment (twitter or email). We’ll randomly pick someone to win both sets of DVDs

You get 1 extra entry for tweeting about this contest (you can do this daily). Must contain the following information: @blumegirl @dadarocks – http://dad.tc/jszQxp and you must also comment with the link to your twitter message.

Example: I want to win the @blumegirl #FathersDay Gift Set from @dadarocks  – http://dad.tc/jszQxp

You get 1 extra entry for following us on twitter – twitter.com/dadarocks

You get 1 extra entry for following them on twitter – twitter.com/blumegirl

You get 1 extra entry for becoming a FAN on Facebook – facebook.com/DaDaRocks you must comment that you’re a fan

You get 1 extra entry for becoming a FAN on Facebook – facebook.com/BlumeGirl you must comment that dadarocks.com sent you

You will have 24 hours to reply before we pick another winner!

Disclaimer: Thanks to Blume Girl for providing the prize for this raffle

Ralph Lauren Presents The RL Gang Narrated By Uma Thurman

Ralph Lauren Presents The RL Gang Narrated By Uma Thurman

When you have babies its soooo easy to dress them up to play, as they get older and they start to have their own voice that does get a bit harder.  I love dressing my child up in Ralph Lauren Clothes – the quality is great the look is perfect on him and sometimes we match. Now that he’s fighting us with what to wear this idea of turning their newest line into the 2nd edition of the RL Gang book is pretty awesome.  Think about it you get to read a nice little story to your child with the clothing you want them to wear, even better is turning that around on them and saying dont you want to wear that awesome outfit you saw in the book.

So now you’re saying well how do I get my kid to be in their book next year Polo Ralph Lauren is searching for one child to be cast in an upcoming edition of The RL Gang.  check out Ralph Lauren’s Facebook page.

This spring, Polo Ralph Lauren expands its shoppable children’s online storybook collection with the introduction of The RL Gang: A Magically Magnificent School Adventure. Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video is narrated by award-winning actress and mother Uma Thurman, and launches globally March 3 on RalphLauren.com/RLGang and Bloomingdales.com/RLGang, and March 31 on TheBay.com/RLGang.

In celebration of the launch, Polo Ralph Lauren is hosting an international search for one lucky child to be cast in an upcoming installment of the RL Gang. The contest, which will live on the RL Gang tab on Ralph Lauren’s Facebook page, will allow parents in the US and UK to upload a photo of their child and share that photo with friends and family, asking them to vote for their child. The winning child will be chosen from the group of children with the most votes, flown to New York and cast as a member of the RL Gang!

“We are raising the bar by expanding the retail environment to new platforms,” said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications. “By delivering a best-in-class virtual shopping experience to both parents and their children, our customers can discover their style in a way that is engaging, informative and entertaining.”

The new storybook unveils each character’s personality through their individual sense of style by showcasing 17 new looks from the spring collection. If a customer likes a certain outfit, they can choose to view that character’s “virtual closet” to shop similar looks. The interactive digital format offers “click to purchase” capabilities allowing shoppers to select their favorite fashions directly from the pages and purchase instantly through RalphLauren.com/RLGang, Bloomingdales.com/RLGang and TheBay.com/RLGang.

As Polo Ralph Lauren is dedicated to children everywhere and the preservation of the arts and education, the Company will donate 15% of all proceeds from the first month of sales of the Childrenswear Spring 2011 collection on RalphLauren.com to Room to Grow—a charitable organization chosen by Uma Thurman. Room to Grow is an innovative program which provides parents raising babies in poverty with one-on-one parenting support and essential baby items throughout their children’s critical first three years of development.

“Polo Ralph Lauren is committed to bettering the lives of children in need and I’m thrilled to partner with them in supporting Room to Grow – an organization that is very dear to my heart,” said Uma Thurman. “I love being able to help another mother who has the same aspirations for her children as I do, but simply does not have the resources.”

Polo Ralph Lauren has again partnered with Tikatok.com, the award-winning children’s publishing platform owned by Barnes & Noble, to produce the printed hardcover storybook version of The RL Gang. The book will be available beginning March 3 for $16.95 and can be purchased on Barnes & Noble.com (www.bn.com/rlgang) and at select Ralph Lauren stores.  Tikatok.com will offer the printed book in 12 languages and offer readers the opportunity to personalize the book to create a unique gift (www.tikatok.com/rlgang2).  Barnes & Noble.com will also have a digital NOOK Kids Book™ edition (www.nookkids.com) to read on  Barnes & Noble’s NOOK Color™, the first full-color touch Reader’s Tablet, and on the NOOK Kids for iPad® app.  Through May 31, 2011 all of the proceeds from the NOOK Kids Book will benefit Room to Grow.

For Spring 2011, Ralph Lauren Childrenswear presents wardrobe favorites for a new season of school days, weekends and special occasions. For boys, sportswear is a youthful interpretation of Ralph Lauren’s preppy, sporty sensibility, with button-down shirts and casual crewnecks in colorful stripes. Chinos and plaid shorts appear in rustic dusty shades and beautifully saturated colors. Ultrasoft tees, polos and hoodies feature bold logos and graphics. For girls, there’s a wide array of fashionable dress silhouettes, from ruffled seersucker and rugby dresses to plaid and country floral dresses worn with hand-crocheted sweaters and distressed denim. Signature polos are reinvented with delicate ruching, lending a fresh, modern spirit to Ralph Lauren’s timeless heritage.

The second RL Gang virtual storybook is Polo Ralph Lauren’s most recent technological initiative. The launch follows other innovative concepts such as RALPH LAUREN 4D, the RL Gang virtual storybook collection, Legends Clinics, Lauren by Ralph Lauren online fashion shows, the “user-designed” Rugby online runway show, the Make Your Own Rugby iPhone® application, the Ralph Lauren Collection iPhone application, shoppable QR codes, the first interactive virtual store kiosk, 24-hour interactive store windows and new e-commerce sites for RalphLauren.com and Rugby.com.